This is a terrific article from Hubspot. Check it out!
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is ... how many leads? When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Your projections need to be based on math and rooted in your company's larger goals.[Read More ...]
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How to Calculate Your Lead Generation Goals [Free Calculator] was originally posted by j4o Consulting Internet Marketing
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